.pf-vs[data-astro-cid-dslrmuoi],.pf-components[data-astro-cid-dslrmuoi],.pf-roles[data-astro-cid-dslrmuoi],.pf-effective[data-astro-cid-dslrmuoi],.pf-process[data-astro-cid-dslrmuoi],.pf-channels[data-astro-cid-dslrmuoi],.pf-calc[data-astro-cid-dslrmuoi]{width:100%;max-width:var(--site-max-width);margin-inline:auto;padding:0 20px;box-sizing:border-box;font-family:Inter,system-ui,sans-serif}.pf-vs__inner[data-astro-cid-dslrmuoi],.pf-components__inner[data-astro-cid-dslrmuoi],.pf-roles__inner[data-astro-cid-dslrmuoi],.pf-process__inner[data-astro-cid-dslrmuoi],.pf-channels__inner[data-astro-cid-dslrmuoi]{display:flex;flex-direction:column;gap:40px}.pf-vs__title[data-astro-cid-dslrmuoi],.pf-components__title[data-astro-cid-dslrmuoi],.pf-roles__title[data-astro-cid-dslrmuoi],.pf-process__title[data-astro-cid-dslrmuoi],.pf-channels__title[data-astro-cid-dslrmuoi]{margin:0;font-family:Pragmatica Extended,Inter,system-ui,sans-serif;font-size:50px;line-height:54px;font-weight:400;color:var(--color-ink)}.pf-vs__inner[data-astro-cid-dslrmuoi]{align-items:center;text-align:center}.pf-vs__grid[data-astro-cid-dslrmuoi]{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;width:100%;text-align:left}.pf-vs__col[data-astro-cid-dslrmuoi]{padding:32px;background:var(--color-surface-neutral);border-radius:var(--radius-card);display:flex;flex-direction:column;gap:20px}.pf-vs__col--accent[data-astro-cid-dslrmuoi]{background:var(--color-brand-mid);color:var(--color-white)}.pf-vs__bubbles[data-astro-cid-dslrmuoi]{display:flex;flex-direction:column;gap:8px;height:220px}.pf-vs__bubble[data-astro-cid-dslrmuoi]{max-width:80%;padding:10px 16px;font-size:14px;line-height:20px;color:var(--color-white)}.pf-vs__bubble--in[data-astro-cid-dslrmuoi]{align-self:flex-start;background:var(--color-brand-soft);border-radius:18px 18px 18px 6px}.pf-vs__bubble--out[data-astro-cid-dslrmuoi]{align-self:flex-end;background:var(--color-brand);border-radius:18px 18px 6px}.pf-vs__video[data-astro-cid-dslrmuoi]{width:100%;height:220px;object-fit:cover;border-radius:var(--radius-md);display:block}.pf-vs__label[data-astro-cid-dslrmuoi]{margin:0 0 20px;font-family:Pragmatica Extended,Inter,system-ui,sans-serif;font-size:24px;line-height:28px;font-weight:400;color:inherit}.pf-vs__list[data-astro-cid-dslrmuoi]{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:12px}.pf-vs__list[data-astro-cid-dslrmuoi] li[data-astro-cid-dslrmuoi]{position:relative;padding-left:20px;font-size:14px;line-height:20px;color:inherit;font-weight:300}.pf-vs__list[data-astro-cid-dslrmuoi] li[data-astro-cid-dslrmuoi]:before{content:"•";position:absolute;left:0}.pf-components__inner[data-astro-cid-dslrmuoi]{display:flex!important;flex-direction:row!important;gap:0!important;align-items:stretch;padding:0 28px;margin-bottom:80px}.pf-components__left[data-astro-cid-dslrmuoi]{width:50%;padding-right:120px}.pf-components__sticky[data-astro-cid-dslrmuoi]{position:sticky;top:40%;display:flex;flex-direction:column;align-items:flex-start;row-gap:32px}.pf-components__desc[data-astro-cid-dslrmuoi]{margin:0;font-family:Inter,system-ui,sans-serif;font-size:20px;line-height:30px;max-width:530px;color:#282828}.pf-components__cta[data-astro-cid-dslrmuoi]{display:inline-flex;align-items:center;justify-content:space-between;gap:12px;width:230px;padding:18px 24px;background:var(--color-brand);color:var(--color-white);border:0;border-radius:var(--radius-button);font-family:inherit;font-size:12px;font-weight:500;letter-spacing:-.2px;text-transform:uppercase;text-decoration:none;cursor:pointer;transition:background-color .2s ease}.pf-components__cta[data-astro-cid-dslrmuoi]:hover{background:var(--color-brand-dark)}.pf-components__cta-arrow[data-astro-cid-dslrmuoi]{width:24px;height:24px;color:var(--color-white)}.pf-components__right[data-astro-cid-dslrmuoi]{position:relative;display:flex;column-gap:30px;width:50%;max-width:630px;padding-left:4px}.pf-components__line[data-astro-cid-dslrmuoi]{position:relative;width:1px;flex-shrink:0;margin-right:20px;background:#2125281a}.pf-components__line-fill[data-astro-cid-dslrmuoi]{position:absolute;top:0;left:0;width:100%;height:0;background:var(--color-brand);transition:height .2s ease}.pf-components__stack[data-astro-cid-dslrmuoi]{flex:1;display:flex;flex-direction:column;row-gap:100px}.pf-components__card[data-astro-cid-dslrmuoi]{display:flex;flex-direction:column;gap:12px}.pf-components__card-title[data-astro-cid-dslrmuoi]{margin:0;font-family:Pragmatica Extended,Inter,system-ui,sans-serif;font-size:26px;line-height:30px;font-weight:400;color:var(--color-ink)}.pf-components__card-desc[data-astro-cid-dslrmuoi]{margin:0;font-family:Inter,system-ui,sans-serif;font-size:var(--text-desc-small-size);line-height:var(--text-desc-small-lh);font-weight:300;color:#282828cc}.pf-effective[data-astro-cid-dslrmuoi]{padding:0 8px}.pf-effective__inner[data-astro-cid-dslrmuoi]{display:flex;flex-direction:column;row-gap:50px;align-items:flex-start}.pf-effective__head[data-astro-cid-dslrmuoi]{display:flex;flex-direction:column;row-gap:16px;padding:0 12px}.pf-effective__title[data-astro-cid-dslrmuoi]{margin:0;font-family:Pragmatica Extended,Inter,system-ui,sans-serif;font-size:50px;line-height:54px;font-weight:400;color:var(--color-ink);max-width:900px}.pf-effective__desc[data-astro-cid-dslrmuoi]{margin:0;font-family:Inter,system-ui,sans-serif;font-size:20px;line-height:30px;color:#282828;max-width:800px}.pf-effective__cards[data-astro-cid-dslrmuoi]{display:flex;flex-direction:row;flex-wrap:wrap;row-gap:6px;justify-content:space-between;width:100%;padding:0 12px}.pf-effective__card[data-astro-cid-dslrmuoi]{padding:40px;border-radius:var(--radius-card);display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;row-gap:80px;background-color:#f5f6fa}.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(1),.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(3){width:30%}.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(2){width:39%;background:linear-gradient(45deg,#b8b0ff -40%,#7569e7 120%)}.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(4),.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(5){width:49.7%}.pf-effective__text[data-astro-cid-dslrmuoi]{display:flex;flex-direction:column;row-gap:24px}.pf-effective__card-title[data-astro-cid-dslrmuoi]{margin:0;font-family:Pragmatica Extended,Inter,system-ui,sans-serif;font-size:26px;line-height:30px;font-weight:400;color:var(--color-ink)}.pf-effective__card-desc[data-astro-cid-dslrmuoi]{margin:0;font-size:var(--text-desc-small-size);line-height:var(--text-desc-small-lh);font-weight:300;color:#282828cc}.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(2) .pf-effective__card-title[data-astro-cid-dslrmuoi],.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(2) .pf-effective__card-desc[data-astro-cid-dslrmuoi]{color:var(--color-white)}.pf-process__grid[data-astro-cid-dslrmuoi]{display:grid;grid-template-columns:repeat(3,1fr);gap:6px}.pf-process__card[data-astro-cid-dslrmuoi]{padding:32px;background:var(--color-surface-neutral);border-radius:var(--radius-card);display:flex;flex-direction:column;gap:16px;min-height:320px}.pf-process__num[data-astro-cid-dslrmuoi]{font-family:Pragmatica Extended,Inter,system-ui,sans-serif;font-size:48px;line-height:1;color:var(--color-brand)}.pf-process__card-title[data-astro-cid-dslrmuoi]{margin:0;font-family:Pragmatica Extended,Inter,system-ui,sans-serif;font-size:22px;line-height:26px;font-weight:400;color:var(--color-ink)}.pf-process__card-desc[data-astro-cid-dslrmuoi]{margin:0;font-size:var(--text-desc-small-size);line-height:var(--text-desc-small-lh);font-weight:300;color:#282828bf}.pf-process__goal[data-astro-cid-dslrmuoi]{margin-top:auto;display:flex;flex-direction:column;gap:4px;padding-top:16px;border-top:1px solid rgba(8,8,8,.1)}.pf-process__goal-label[data-astro-cid-dslrmuoi]{font-size:10px;letter-spacing:.2px;font-weight:500;text-transform:uppercase;color:var(--color-brand)}.pf-process__goal-text[data-astro-cid-dslrmuoi]{margin:0;font-size:13px;line-height:18px;font-weight:300;color:#282828cc}.pf-channels__inner[data-astro-cid-dslrmuoi]{align-items:center;text-align:center}.pf-channels__title[data-astro-cid-dslrmuoi]{text-align:center}.pf-channels__desc[data-astro-cid-dslrmuoi]{margin:0;max-width:760px;font-size:16px;line-height:var(--text-desc-small-lh);color:#282828b3}.pf-channels__logos[data-astro-cid-dslrmuoi]{display:grid;grid-template-columns:repeat(6,1fr);gap:6px;width:100%;margin-top:20px}.pf-channels__logo[data-astro-cid-dslrmuoi]{display:flex;align-items:center;justify-content:center;min-height:100px;padding:24px;background:var(--color-surface-neutral);border-radius:var(--radius-lg);transition:background-color .2s ease}.pf-channels__logo[data-astro-cid-dslrmuoi]:hover{background:var(--color-surface-raised)}.pf-channels__logo[data-astro-cid-dslrmuoi] img[data-astro-cid-dslrmuoi]{max-width:100%;max-height:44px;width:auto;height:auto;object-fit:contain}.pf-channels__pill[data-astro-cid-dslrmuoi]{display:inline-flex;align-items:center;padding:12px 24px;background:var(--color-surface-neutral);border-radius:var(--radius-pill);font-size:14px;color:#28282899}@media(max-width:991px){.pf-channels__logos[data-astro-cid-dslrmuoi]{grid-template-columns:repeat(3,1fr)}}@media(max-width:991px){.pf-vs__title[data-astro-cid-dslrmuoi],.pf-components__title[data-astro-cid-dslrmuoi],.pf-effective__title[data-astro-cid-dslrmuoi],.pf-process__title[data-astro-cid-dslrmuoi],.pf-channels__title[data-astro-cid-dslrmuoi]{font-size:36px;line-height:40px}.pf-vs__grid[data-astro-cid-dslrmuoi],.pf-process__grid[data-astro-cid-dslrmuoi]{grid-template-columns:1fr}.pf-effective__cards[data-astro-cid-dslrmuoi]{flex-direction:column}.pf-effective__card[data-astro-cid-dslrmuoi],.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(1),.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(2),.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(3),.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(4),.pf-effective__card[data-astro-cid-dslrmuoi]:nth-child(5){width:100%;row-gap:24px}.pf-components__inner[data-astro-cid-dslrmuoi]{flex-direction:column!important;padding:0 16px;gap:24px}.pf-components__left[data-astro-cid-dslrmuoi],.pf-components__right[data-astro-cid-dslrmuoi]{width:100%;padding-right:0;max-width:none}.pf-components__sticky[data-astro-cid-dslrmuoi]{position:sticky;top:70px;z-index:2;align-items:flex-start;row-gap:16px;padding:16px 0;background:var(--color-white)}.pf-components__title[data-astro-cid-dslrmuoi]{font-size:36px;line-height:40px}.pf-components__desc[data-astro-cid-dslrmuoi]{font-size:16px;line-height:24px}.pf-components__cta[data-astro-cid-dslrmuoi]{width:100%;max-width:280px}.pf-components__right[data-astro-cid-dslrmuoi]{column-gap:0;padding-left:0}.pf-components__line[data-astro-cid-dslrmuoi]{display:none}.pf-components__stack[data-astro-cid-dslrmuoi]{row-gap:16px}.pf-components__card[data-astro-cid-dslrmuoi]{position:sticky;top:240px;z-index:1;min-height:220px;padding:24px;background:var(--color-surface-neutral);border-radius:var(--radius-card)}}